About
About the studio
I’m Jo Hurst, the copywriter behind The Copywriting Studio. Since 2020, I’ve written website copy and content for legal and recruitment businesses, travel brands and independent companies.
That includes an ongoing relationship with JMC Legal Recruitment, travel content for Expedia and National Rail and website messaging for specialist businesses.
My work starts with questions. What makes your business worth choosing? What does your reader need to understand? And what can we say that’s distinctly yours?
A background in BBC journalism, radio presenting and documentary production taught me to get to grips with unfamiliar subjects, ask useful questions and find the angle an audience will care about. Producing brand films for eBay and GoCompare brought that editorial approach into commercial work.
For your project, that means understanding your business in depth, drawing out what makes it different and giving readers clear reasons to choose it.
Copy that works on the page
Because I also plan and build websites, I can spot when a copy problem starts with the page itself. What needs explaining sooner? What belongs elsewhere? And what does someone need to know before they’ll get in touch?
SEO research informs the work, from understanding search intent and choosing keywords to identifying gaps in existing content. It helps shape pages around what people actually need to know.
You work directly with me, from the first conversation through to the finished copy. I bring the questions, research and editorial judgement. You bring the knowledge of your business.
When I shut the laptop, you’ll often find me on a bike somewhere in Bristol, mainland Europe or Southeast Asia.
Need the website too?
Through Hurst Studio, I offer WordPress website design, builds and hosting. If you need the words and the website, I can develop them together.
Discuss a project
Have a brief in mind, or content that needs a rethink? Let’s talk.